I’m not here to “sell” you on hiring me to build your website, write your optimized copy content, create your website graphics or your video spot, all things I do. I don’t like salesmen; I don’t like marketers. I’m suspicious of them. Therefore, I treat you as I would myself — as someone who prefers to make up your own mind about the legitimacy of the information, the service, the product, or the message.
I am here to show you why you might consider hiring me, but it won’t damage our any future relationship if you don’t, because, like you, I try to save a dollar by doing things myself when I think I can manage it. When I can’t, then I hire someone to do it for me, and you should, too.
Am I affordable? Yes. But I’m more expensive than someone offering their services on Fiver.com, and definitely more expensive than free. The difference between me and somebody else, though, is that I’m very good at what I do, with high standards, morals, ethics, values, integrity, and dedication to excellence along with a look-you-straight-in-the-eye approach.
My honesty can be disconcerting, though, especially if you are used to being courted and played by slick sales talk and sly gimmicks designed to lead you along, lulling you with comfortable reassurances, and reeling you into contracts where you might fail to discern that carefully crafted sleight-of-clause. You won’t find that here. I’m forthright — very — as my existing clients can attest.
So, I’m not here to sell you what you don’t need, and I’m not here to convince you that you need something that you really don’t. There’s no hard sell. There is, instead, plain, simple information presented that should help you along, should you decide you want to try building your own successful website. But, if you need help, don’t be afraid to contact me and ask for that help. My prices are reasonable and negotiable.
–D. L. Keur, webmaster, graphic artist
Building a Website, an Overview
Aesthetic design, that is, what a website looks like, is the very last stage of development. What comes first is establishing the website’s goals, then developing an organizational schema to achieve those goals.
At a functional level, every post and every page of a website must be accessible from every other post and page of a website, except when a post or page is part of a sequential set. An example of a sequential set can be seen here: Design & Development Questionnaire. I develop your website’s organizational schema with that in mind.
The most important part of developing the organizational schema is to ensure that visitor frustration is avoided. Content anywhere on the website must be easily accessible from anywhere else on the website, no matter what, with the exception of sequential sets of activity pages, such as a multi-page form that a visitor may choose to fill out.
A website must be structurally designed with expansion in mind. There’s nothing worse than needing to expand, only to discover that your website has dead ends and, to expand it, it must be completely redesigned to accommodate that expansion.
Last comes the design aesthetics — the color choices, the style and theme, the imagery, the font faces utilized, and the placement of all the elements that make a website a visually appealing visitor experience.